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<p><strong><span style='font-size:13.5pt;font-family:"Arial","sans-serif";
color:red'>LỊCH SỬ HÌNH THÀNHG</span></strong><o:p></o:p></p>

<p><strong><span style='color:#212121'>I – N&#259;m 1996 - 2000:</span></strong>
<span style='color:#636363'>Khai tr&#432;&#417;ng C&#7917;a hàng
&#272;i&#7879;n máy &#273;&#7847;u tiên t&#7841;i 6Bis Tr&#7847;n H&#432;ng
&#272;&#7841;o.</span><br>
<span style='color:#636363'>&nbsp;&nbsp; 1. Là c&#7917;a hàng &#273;&#7847;u
tiên và duy nh&#7845;t kinh doanh hàng chính hãng, bán &#273;úng giá niêm
y&#7871;t.</span><br>
<span style='color:#636363'>&nbsp;&nbsp; 2. Áp d&#7909;ng chính sách Mi&#7877;n
phí giao hàng và l&#7855;p &#273;&#7863;t t&#7853;n nhà.</span><br>
<span style='color:#636363'>&nbsp;&nbsp; 3. &#272;&#417;n v&#7883; tiên phong
trong vi&#7879;c &#273;&#7847;u t&#432; m&#7841;nh vào ch&#7845;t
l&#432;&#7907;ng ph&#7909;c v&#7909; và &#273;em l&#7841;i nhi&#7873;u
quy&#7873;n l&#7907;i cho khách hàng.</span><br>
<br>
<span style='color:#212121'>&nbsp;<strong>II – N&#259;m 2001 - 2005:</strong></span>
<span style='color:#636363'>Hình thành Trung tâm Bán l&#7867; &#272;i&#7879;n
máy hi&#7879;n &#273;&#7841;i &#273;&#7847;u tiên t&#7841;i Vi&#7879;t Nam
v&#7899;i tên là Trung tâm Mua s&#7855;m Sài Gòn – Nguy&#7877;n Kim</span><br>
<span style='color:#636363'>&nbsp;&nbsp; 1. Tr&#7903; thành &#272;&#417;n
v&#7883; bán l&#7867; &#273;i&#7879;n máy có Doanh s&#7889;, Th&#7883;
ph&#7847;n và Ch&#7845;t l&#432;&#7907;ng ph&#7909;c v&#7909; s&#7889; 1 VN </span><br>
<span style='color:#636363'>&nbsp;&nbsp; 2. L&#7853;p trang web bán l&#7867;
&#273;i&#7879;n máy &#273;&#7847;u tiên t&#7841;i Vi&#7879;t Nam</span><br>
<span style='color:#636363'>&nbsp;&nbsp; 3. Là &#273;&#417;n v&#7883;
&#273;&#7847;u tiên t&#7841;i Vi&#7879;t Nam áp d&#7909;ng chính sách
“&#272;&#7892;I TR&#7842; HÀNG MI&#7876;N PHÍ TRONG 1 TU&#7846;N”</span><br>
<span style='color:#636363'>&nbsp;&nbsp; 4. Tri&#7875;n khai các
Ch&#432;&#417;ng trình Khuy&#7871;n mãi th&#432;&#7901;ng niên l&#7899;n
“Tu&#7847;n l&#7877; vàng”, “Tài tr&#7907; tr&#7921;c ti&#7871;p”.</span><br>
<span style='color:#636363'>&nbsp;&nbsp; 5. Hình thành kênh bán hàng B2B chuyên
bi&#7879;t. </span><br>
<br>
<strong>III – N&#259;m 2006 - 2010:</strong><span style='color:#636363'>
Chuy&#7875;n &#273;&#7893;i Mô hình Qu&#7843;n lý và Ho&#7841;t &#273;&#7897;ng
kinh doanh c&#7911;a Công ty </span><br>
<span style='color:#636363'>&nbsp;&nbsp; 1. Chuy&#7875;n sang hình th&#7913;c
Công ty C&#7893; ph&#7847;n.</span><br>
<span style='color:#636363'>&nbsp;&nbsp; 2. Áp d&#7909;ng H&#7879; th&#7889;ng
Qu&#7843;n tr&#7883; toàn di&#7879;n ERP trên toàn Công ty.</span><br>
<span style='color:#636363'>&nbsp;&nbsp; 3. Phát tri&#7875;n t&#7915; 1 Trung
tâm thành nhi&#7873;u Trung tâm t&#7841;i Tp.HCM và Hà N&#7897;i.</span><br>
<span style='color:#636363'>&nbsp;&nbsp; 4. H&#7907;p tác Chi&#7871;n
l&#432;&#7907;c v&#7899;i t&#7845;t c&#7843; các t&#7853;p &#273;oàn
&#273;i&#7879;n t&#7917;.</span><br>
<span style='color:#636363'>&nbsp;&nbsp; 5. T&#7889;c &#273;&#7897; t&#259;ng
tr&#432;&#7903;ng bình quân: 58%/n&#259;m (S&#7889; 1 - FAST500).</span><o:p></o:p></p>

<p><strong><span style='font-family:"Arial","sans-serif"'>&nbsp;</span></strong><strong><span
style='font-size:13.5pt;font-family:"Arial","sans-serif";color:red'>TRI&#7870;T
LÝ, T&#7846;M NHÌN, S&#7912; M&#7878;NH:</span></strong><o:p></o:p></p>

<p><br>
<strong><u><span style='color:#212121'>Tri&#7871;t lý</span></u></strong><br>
<span style='font-size:24.0pt;color:#212121'>T&#7845;t c&#7843; cho khách hàng</span><br>
<span style='font-size:24.0pt;color:#212121'>Khách hàng cho t&#7845;t c&#7843;</span><br>
<em><span style='color:#636363'>(Hãy cho t&#7845;t c&#7843; nh&#7919;ng
&#273;i&#7873;u khách hàng mong mu&#7889;n</span></em><i><br>
<em><span style='color:#636363'>Khách hàng s&#7869; cho nhi&#7873;u h&#417;n
nh&#7919;ng gì chúng ta mong &#273;&#7907;i)</span></em><br>
<br>
</i><strong><u><span style='color:#212121'>T&#7847;m nhìn</span></u></strong><u><br>
</u><span style='color:#636363'>Công ty s&#7889; 1 cách bi&#7879;t t&#7841;i
Vi&#7879;t Nam trong l&#297;nh v&#7921;c phân ph&#7889;i hàng &#273;i&#7879;n
t&#7917; tiêu dùng và Trung tâm Th&#432;&#417;ng m&#7841;i</span><br>
<br>
<strong><u><span style='color:#212121;background:white'>S&#7913; m&#7879;nh</span></u></strong><u><br>
</u><span style='color:#636363'>1 – Cùng &#273;&#432;a th&#7883;
tr&#432;&#7901;ng bán l&#7867; và quy&#7873;n l&#7907;i ng&#432;&#7901;i tiêu
dùng Vi&#7879;t nam ngang b&#7857;ng v&#7899;i các n&#432;&#7899;c tiên
ti&#7871;n trên th&#7871; gi&#7899;i.</span><br>
<span style='color:#636363'>2 – T&#7841;o môi tr&#432;&#7901;ng ph&#7859;ng,
m&#7903; và g&#7855;n k&#7871;t phát tri&#7875;n s&#7921; nghi&#7879;p
v&#7899;i toàn th&#7875; thành viên.</span><br>
<span style='color:#636363'>3 – K&#7871;t h&#7907;p hài hòa gi&#7919;a phát
tri&#7875;n nhanh và b&#7873;n v&#7919;ng cho m&#7895;i &#273;&#7891;ng
v&#7889;n c&#7893; &#273;ông.</span><o:p></o:p></p>

<p><strong><span style='font-family:"Arial","sans-serif"'>&nbsp;</span></strong><strong><span
style='font-size:13.5pt;font-family:"Arial","sans-serif";color:red'>B&#7888;I
C&#7842;NH TH&#7882; TR&#431;&#7900;NG: </span></strong><o:p></o:p></p>

<p><strong><u><span style='color:#212121'>I. B&#7889;i c&#7843;nh Kinh t&#7871;
Vi&#7879;t Nam</span></u></strong><u><br>
</u><span style='color:#636363'>1. Vi&#7879;t Nam m&#7903; c&#7917;a hoàn toàn
th&#7883; tr&#432;&#7901;ng bán l&#7867;</span><br>
<span style='color:#636363'>2. Vi&#7879;t Nam gia nh&#7853;p TPP – T&#7893;
ch&#7913;c &#272;&#7889;i tác Xuyên Thái Bình D&#432;&#417;ng.</span><br>
<span style='color:#636363'>3. Chính ph&#7911; quy&#7871;t tâm tái c&#417;
c&#7845;u và phát tri&#7875;n n&#7873;n kinh t&#7871; Vi&#7879;t Nam</span><br>
<span style='color:#636363'>4. GDP bình quân &#273;&#7847;u ng&#432;&#7901;i
t&#259;ng nhanh, C&#417; s&#7903; h&#7841; t&#7847;ng &#273;&#432;&#7907;c chú
tr&#7885;ng phát tri&#7875;n, T&#7889;c &#273;&#7897; &#273;ô th&#7883; hóa
cao. </span><br>
<span style='color:#636363'>5. N&#7873;n kinh t&#7871; th&#7871; gi&#7899;i và
Vi&#7879;t Nam sau n&#259;m 2011 &#273;&#432;&#7907;c d&#7921; báo s&#7869;
h&#7891;i ph&#7909;c nhanh và m&#7841;nh m&#7869;.</span><br>
<br>
<strong><u><span style='color:#212121'>II. B&#7889;i c&#7843;nh Th&#7883;
tr&#432;&#7901;ng &#272;i&#7879;n t&#7917; tiêu dùng Vi&#7879;t Nam</span></u></strong><u><br>
</u><span style='color:#636363'>1. S&#7921; bùng n&#7893; các s&#7843;n
ph&#7849;m công ngh&#7879; và n&#7897;i dung s&#7889;.</span><br>
<span style='color:#636363'>2. T&#7927; tr&#7885;ng Kênh bán l&#7867;
truy&#7873;n th&#7889;ng còn cao và &#273;ang d&#7883;ch chuy&#7875;n
m&#7841;nh sang Kênh hi&#7879;n &#273;&#7841;i.</span><br>
<span style='color:#636363'>3. S&#7921; phát tri&#7875;n m&#7841;nh c&#7911;a
Th&#432;&#417;ng m&#7841;i &#272;i&#7879;n t&#7917;, TV Shopping và nhi&#7873;u
hình th&#7913;c mua s&#7855;m hi&#7879;n &#273;&#7841;i khác.</span><br>
<span style='color:#636363'>4.&nbsp; S&#7921; &#273;òi h&#7887;i c&#7911;a
khách hàng v&#7873; ch&#7845;t l&#432;&#7907;ng ph&#7909;c v&#7909; và
c&#7853;p nh&#7853;t s&#7843;n ph&#7849;m m&#7899;i ngày càng t&#259;ng.</span><br>
<span style='color:#636363'>5. Th&#7883; ph&#7847;n trong ngành bán l&#7867;
hàng &#273;i&#7879;n t&#7917; tiêu dùng &#273;ang còn phân m&#7843;nh (&#272;ây
là c&#417; h&#7897;i r&#7845;t t&#7889;t cho Nguy&#7877;n Kim phát tri&#7875;n
trong giai &#273;o&#7841;n này).</span><o:p></o:p></p>

<p><strong><span style='font-family:"Arial","sans-serif"'>&nbsp;</span></strong><strong><span
style='font-size:13.5pt;font-family:"Arial","sans-serif";color:red'>V&#7882;
TH&#7870; VÀ TI&#7872;M L&#7920;C C&#7910;A NGUY&#7876;N KIM:</span></strong><o:p></o:p></p>

<p><span style='font-family:"Arial","sans-serif";color:#636363'>1.
Th&#432;&#417;ng hi&#7879;u s&#7889; 1 trong ngành Bán l&#7867; &#273;i&#7879;n
t&#7917; tiêu dùng, &#273;&#7841;t nhi&#7873;u gi&#7843;i th&#432;&#7903;ng
trong n&#432;&#7899;c và qu&#7889;c t&#7871;, &#273;&#432;&#7907;c
ng&#432;&#7901;i tiêu dùng tin t&#432;&#7903;ng và &#273;ánh giá cao (Theo báo
cáo nghiên c&#7913;u c&#7911;a AC Nielsen: 99% ng&#432;&#7901;i tiêu dùng
&#273;ánh giá Nguy&#7877;n Kim là &#272;&#417;n v&#7883; s&#7889; 1 trong ngành
Bán l&#7867; &#272;i&#7879;n t&#7917; tiêu dùng)</span><br>
<span style='font-family:"Arial","sans-serif";color:#636363'>2. Là
&#272;&#417;n v&#7883; d&#7851;n d&#7855;t th&#7883; tr&#432;&#7901;ng, có
n&#259;ng l&#7921;c cao trong vi&#7879;c kích c&#7847;u và t&#7841;o s&#7921;
sôi &#273;&#7897;ng th&#7883; tr&#432;&#7901;ng trong ngành Bán l&#7867;
&#273;i&#7879;n t&#7917; tiêu dùng.</span><br>
<span style='font-family:"Arial","sans-serif";color:#636363'>3.
&#272;&#432;&#7907;c chính ph&#7911; và chính quy&#7873;n các &#273;&#7883;a
ph&#432;&#417;ng khuy&#7871;n khích và h&#7895; tr&#7907; m&#7841;nh m&#7869;.</span><br>
<span style='font-family:"Arial","sans-serif";color:#636363'>4.
&#272;&#432;&#7907;c các &#273;&#7889;i tác chi&#7871;n l&#432;&#7907;c, các
T&#7853;p &#273;oàn &#272;i&#7879;n t&#7917;, các T&#7893; ch&#7913;c Tài chính
và các &#273;&#7889;i tác cung c&#7845;p s&#7843;n ph&#7849;m, d&#7883;ch
v&#7909; tin t&#432;&#7903;ng, h&#7853;u thu&#7851;n m&#7841;nh m&#7869; và có
nhi&#7873;u &#432;u &#273;ãi &#273;&#7863;c bi&#7879;t.</span><br>
<span style='font-family:"Arial","sans-serif";color:#636363'>5. H&#7879;
th&#7889;ng Qu&#7843;n tr&#7883; &#272;i&#7873;u hành hi&#7879;n
&#273;&#7841;i, hoàn thi&#7879;n theo chu&#7849;n Qu&#7889;c t&#7871;.</span><br>
<span style='font-family:"Arial","sans-serif";color:#636363'>6. L&#7921;c
l&#432;&#7907;ng Cán b&#7897; Nhân viên hùng h&#7853;u, tâm huy&#7871;t, có
kinh nghi&#7879;m và trình &#273;&#7897; cao, &#273;&#432;&#7907;c &#273;ào
t&#7841;o bài b&#7843;n, thu nh&#7853;p cao và &#7893;n &#273;&#7883;nh.</span><br>
<span style='font-family:"Arial","sans-serif";color:#636363'>7. H&#7879;
th&#7889;ng Logistic và ph&#7909;c v&#7909; h&#7853;u mãi m&#7841;nh m&#7869;
và hoàn ch&#7881;nh.</span><br>
<span style='font-family:"Arial","sans-serif";color:#636363'>8. Ti&#7873;m
l&#7921;c Tài chính m&#7841;nh m&#7869; </span><br>
<br>
<span style='font-family:"Arial","sans-serif";color:#636363'>- Sau g&#7847;n
h&#417;n 2 n&#259;m chu&#7849;n b&#7883; k&#7929; l&#432;&#7905;ng v&#7899;i
s&#7921; t&#432; v&#7845;n toàn di&#7879;n c&#7911;a Công ty t&#432; v&#7845;n
hàng &#273;&#7847;u th&#7871; gi&#7899;i E&amp;Y, chúng tôi &#273;ã hoàn thi&#7879;n
các h&#7879; th&#7889;ng v&#7873; c&#417; c&#7845;u t&#7893; ch&#7913;c, công
ngh&#7879; th&#7897;ng tin, qu&#7843;n tr&#7883; ngu&#7891;n nhân l&#7921;c,
qu&#7843;n tr&#7883; r&#7911;i ro, qu&#7843;n tr&#7883; tài chính, h&#7879;
th&#7889;ng logistic, d&#7883;ch v&#7909; khách hàng và nhi&#7873;u h&#7879;
th&#7889;ng&nbsp; qu&#7843;n tr&#7883; khác.</span><br>
<br>
<span style='font-family:"Arial","sans-serif";color:#636363'>&#272;&#7871;n
th&#7901;i &#273;i&#7875;m này chúng tôi t&#7921; tin và m&#7841;nh d&#7841;n
&#273;&#7873; ra k&#7871; ho&#7841;ch phát tri&#7875;n m&#7841;nh m&#7869; cho
giai &#273;o&#7841;n 2011-2015.</span><o:p></o:p></p>

<p><strong>&nbsp;</strong><strong><span style='font-size:13.5pt;color:red'>M&#7908;C
TIÊU PHÁT TRI&#7874;N 2011 – 2015</span></strong><o:p></o:p></p>

<p><span style='color:#636363'>1. Doanh s&#7889; n&#259;m 2011: &#273;&#7841;t
t&#7889;c &#273;&#7897; t&#259;ng tr&#432;&#7903;ng bình quân 50%/n&#259;m.</span><br>
<span style='color:#636363'>2. Th&#7883; ph&#7847;n 2015: chi&#7871;m l&#297;nh
30% - 40% th&#7883; ph&#7847;n c&#7843; n&#432;&#7899;c. &#272;&#7897;
ph&#7911; 32/64 t&#7881;nh thành.</span><br>
<span style='color:#636363'>3. Top 10 Th&#432;&#417;ng hi&#7879;u Vi&#7879;t
Nam, th&#432;&#417;ng hi&#7879;u s&#7889; 1 tuy&#7879;t &#273;&#7889;i trong
ngành&nbsp; Bán l&#7867; &#272;i&#7879;n t&#7917; tiêu dùng.</span><br>
<span style='color:#636363'>4. &#272;&#7841;t 98% các ch&#7881; s&#7889; hài
lòng c&#7911;a khách hàng v&#7899;i ch&#7845;t l&#432;&#7907;ng s&#7843;n
ph&#7849;m và d&#7883;ch v&#7909; &#432;u vi&#7879;t c&#7911;a Nguy&#7877;n
Kim.</span><br>
<span style='color:#636363'>5. Quy&#7873;n l&#7907;i và c&#417; h&#7897;i phát
tri&#7875;n c&#7911;a CBCNV t&#7889;t nh&#7845;t trong ngành.</span><br>
<span style='color:#636363'>6. Tr&#7903; thành m&#7897;t Công ty &#272;&#7841;i
chúng m&#7841;nh trên th&#7883; tr&#432;&#7901;ng ch&#7913;ng khoán Vi&#7879;t
Nam.</span><br>
<span style='color:#636363'>Th&#7921;c hi&#7879;n thành công chi&#7871;n
l&#432;&#7907;c này, chúng tôi s&#7869; hoàn thành các m&#7909;c tiêu sau:</span><br>
<span style='color:#636363'>- T&#7841;o vi&#7879;c làm &#7893;n &#273;&#7883;nh
cho h&#417;n 10.000 lao &#273;&#7897;ng.</span><br>
<span style='color:#636363'>- Mang l&#7841;i quy&#7873;n l&#7907;i cao và
ph&#7909;c v&#7909; chu &#273;áo nh&#7845;t cho ng&#432;&#7901;i tiêu dùng
kh&#7855;p c&#7843; n&#432;&#7899;c. </span><br>
<span style='color:#636363'>-T&#7841;o kênh ph&#7845;n ph&#7889;i&nbsp; các
s&#7843;n ph&#7849;m c&#7911;a các t&#7853;p &#273;oàn &#273;i&#7879;n
t&#7917;, nhà phân ph&#7889;i tr&#7921;c ti&#7871;p &#273;&#7871;n
ng&#432;&#7901;i tiêu dùng trên c&#7843; n&#432;&#7899;c. </span><br>
<span style='color:#636363'>- T&#7841;o s&#7921; kích c&#7847;u và sôi
&#273;&#7897;ng c&#7911;a th&#7883; tr&#432;&#7901;ng bán l&#7867; t&#7841;i
&#273;&#7883;a ph&#432;&#417;ng, thúc &#273;&#7849;y nâng cao t&#7927;
tr&#7885;ng kênh phân ph&#7889;i hi&#7879;n &#273;&#7841;i và góp ph&#7847;n
phát tri&#7875;n n&#7873;n kinh t&#7871; Vi&#7879;t Nam.</span><br>
<span style='color:#636363'>&nbsp;</span><br>
<span style='color:#636363'>1. Gi&#7919; v&#7919;ng v&#7883; trí s&#7889; 1
cách bi&#7879;t trong ngành bán l&#7867; &#273;i&#7879;n t&#7917; tiêu dùng
t&#7841;i Vi&#7879;t Nam</span><br>
<span style='color:#636363'>2. Hoàn thành các s&#7913; m&#7879;nh
&#273;&#7889;i v&#7899;i khách hàng, nhân viên và c&#7893; &#273;ông.</span><o:p></o:p></p>

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